posted on: July 27, 2016
Updated: July 28, 2016, 2:25 p.m.
A few years back I was speaking with the manager of corporate giving for a firm high on the Fortune 500 list. While we didn’t agree much on a range of issues, we were in surprising agreement on what constituted good grantmaking practice. Much to his chagrin, his giving program was situated solidly within the firm’s public relations department and this constrained him from carrying out those practices in his own funding.
For example, we agreed that multi-year grants are superior to annual grants. But from the public relations perspective, multi-year grants don’t cut the mustard: Awarding a three-year grant to a community group gives the company just one press opportunity to promote itself … Continue Reading
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